about

I’m interested in the space where business strategy, product thinking, and design all overlap

.experience

8 years

.location

New York City (EST)

.freelance

Available

.hello

I’m a strategic designer focused on creating systems, products, and experiences that align human needs with business goals. Shaped by work across physical and digital design plus an international design education in Italy, I approach design through systems, strategy, and human behavior.

.work experience

2025 — Now

On Location Experiences

B2B Marketing, Event Production

Built and shaped the B2B marketing strategy for FIFA Hospitality, connecting marketing, sales, partnerships, and live experiences to drive enterprise business.

2025 — Now

On Location Experiences

B2B Marketing, Event Production

Built and shaped the B2B marketing strategy for FIFA Hospitality, connecting marketing, sales, partnerships, and live experiences to drive enterprise business.

2017 — 2025

Red Bamboo

Marketing Analyst, Creative Strategist

Worked across B2B and nonprofit clients to develop marketing strategies, campaigns, events, digital experiences, and creative content that connected business objectives with audience needs.

2017 — 2025

Red Bamboo

Marketing Analyst, Creative Strategist

Worked across B2B and nonprofit clients to develop marketing strategies, campaigns, events, digital experiences, and creative content that connected business objectives with audience needs.

2023

Carrot Collective

Strategic Design Intern

Used research, stakeholder mapping, and systems thinking to uncover opportunities, define future-state strategies, and translate complex insights into product, service, and digital concepts for an EU-funded initiative.

2023