Hospitality sales experiences that drove over $4M in closed business
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scenario
Create an exclusive environment where select guests could connect with FIFA World Cup 2026™ Premium Hospitality in a more personal setting, bringing the experience closer to high-value audiences and key relationships.
outcome
Guests left with a deeper understanding of the hospitality opportunity, stronger connection to the event, and a memorable experience that helped move conversations from interest to action.
In premium hospitality, the final buying decision is built on trust, not just access
Design of the Experience
A series of invitation-only receptions were created across nine FIFA World Cup 2026™ host markets, each co-hosted with trusted partners to engage their most valuable networks. The experiences were designed to move beyond a traditional sales conversation, combining hospitality storytelling, product education, networking, and access to influential voices from sport and hospitality to help guests envision the possibilities of Premium Hospitality.
Outcomes
The receptions directly generated more than $4 million in closed business, while strengthening strategic partner relationships and creating new opportunities with corporate buyers, UHNW and HNW audiences. The events also generated content and storytelling opportunities that extended the impact beyond the room.
Why It Worked
The strategy was built around a simple insight: premium audiences do not need more information, they need to feel what the experience makes possible. By combining trusted partners, personalized experiences, and authentic voices, the receptions transformed Premium Hospitality from a product to purchase into an opportunity to create meaningful moments and lasting relationships.
year
2025-2026
timeframe
8 months
brand
On Location Experiences
category
Professional
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